Silverarc

Data foundations built to do more than reporting

Silverarc is a data consulting firm. We build data infrastructure that marketing, ops, and finance run on, not just report from: paid media measurement feeding conversion signals back into Google Ads, operational data flowing into Salesforce and Slack where your teams work, and AI workflows that answer questions without an analyst in the middle. We've done that across healthcare, crypto, and sports and entertainment, embedded with the operations, marketing, and finance teams who use the numbers every day.

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Where we usually come in

  • You need a data foundation and don't know where to start. There's no warehouse, or there's a half-built one your engineers are maintaining instead of building product.
  • Your marketing, operations, and finance teams wait days on an analyst for questions that should take minutes. Every "what's our number for X" turns into a ticket, and the analyst queue is the bottleneck for the whole company.
  • Ad spend is one of your biggest line items and the reporting on it is the weakest. The numbers in Google Ads, Meta, and Reddit each claim the same conversion, they don't reconcile, and budget decisions are getting made on gut feel.
  • Two dashboards disagree and nobody can say which one is right. So leadership has quietly stopped trusting both, and the monthly numbers get rebuilt by hand in a spreadsheet.

Work

  • We helped a consulting firm stand up its own data practice from the ground up, including upskilling their engineers on modern AI tooling so the capability stayed in-house.
  • We built a market data platform for a luxury goods marketplace, going from ideation to revenue in a few months.

Through our partner network:

  • We've spent the past year embedded with healthcare startups, building warehouses from scratch, standing up BI reporting, and defining the core metrics leadership needed to run the business. For several, we brought AI-assisted workflows into their reporting, cutting the time from question to answer for non-technical stakeholders.

Before founding Silverarc, Shiv delivered this in-house:

  • He led the data engineering effort for marketing measurement for a digital health company. Their most channel-diverse campaign went from hours of manual spreadsheet work to real-time performance across paid social, search, connected TV, and more. He built in-house conversion tracking and attribution for Google Ads, Meta, TikTok, and Reddit.
  • He led a team of analytics engineers to 70% AI-assisted execution in six months, mapping the repeatable workflows and connecting Cursor to Jira, Redshift, and GitHub Actions to improve team velocity and code quality significantly.
  • He cut $60K-$100K in annual vendor spend for a blockchain analytics company by bringing a third-party event pipeline in-house. Along the way, he implemented Dagster for orchestration and alerting — making pipeline failures loud rather than silent — and built the data behind user personalization that boosted open rates on their email campaigns.

Capabilities

We lead with impact and we use technology pragmatically, picking the right tool for the problem, not the shiniest one. We embed with your marketing, operations, and finance teams and work as part of them.

  • We build marketing measurement and attribution to improve ROAS. We study how you're spending on Google Ads, Meta, Reddit, and more, then build the measurement, attribution, and conversion signals to feed to the ad platforms so you can drive higher-value traffic.
  • We get your data out to the systems where GTM runs. Salesforce, Slack, and more. We ensure your data doesn't sit siloed in a warehouse, but is feeding your team's tools and workflows.
  • We make your team AI-native. We get your operations, finance, and GTM teams working with data directly through Claude and Codex, so they stop queueing behind an analyst for every question.
  • And we build the foundation underneath all of it. We map your sources and where the data needs to land, then take care of the ingestion, the transformation, the metric definitions, and reporting your team can maintain.

About

Silverarc is led by Shiv Gupta. He's spent his career hands-on in data — building the warehouses, pipelines, and measurement systems himself, across healthcare, crypto, and sports and entertainment — the track record behind the case studies above. Today, Silverarc works hands-on with a growing partner network, embedded directly with the marketing, operations, and finance teams who use the data every day. He also writes about data engineering at sgupta.xyz.

Let's talk

If you're trying to solve a business problem with data, we'd love to hear about it. Book an intro call, or email shiv@silverarc.ca.